Persuasion, The Theory of irrationality restricted Basis of advertising - Christian Derbaix Peter Gregory

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Persuasion, The Theory of irrationality restricted Basis of advertising - Christian Derbaix, Peter Gregory

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Persuasion, The Theory of irrationality restricted Basis of advertising - Christian Derbaix Peter Gregory - Economica, TL262 Pages, Pages: 251, Paperback, Oxford University Press

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General

Theme: Marketing, Sales, Advertising
Publisher: Oxford University Press
Collection: Management
Distributor: Economica
Format: TL

Additional information

Number of Pages: 262 Pages
Release Date: 15/09/2004
Thickness: 5.0 cm
Weight: 460 g

Various

ISBN 13: 9782717848830
ISBN: 2717848835

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Persuasion, The Theory of irrationality restricted Basis of advertising - Christian Derbaix, Peter Gregory

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